COPY. STRATEGY. IDEAS
Some examples of highly successful and award-winning advertising campaigns, ideas and strategies in Adelaide, South Australia and Australia.
BAROSSA. BE CONSUMED.
Thinking outside the bottle to put Barossa on the map as a culinary tourist destination.
​
LET YOURSELF GO
Encouraging Australians to escape and reconnect for the South Australian Tourism Commission.
A TALE OF TWO TRAUMAS
Highlighting treatment inequality on behalf of the Mental Health Coalition of South Australia
​
A blend of humour, empathy and product benefits to promote the Cormie Continence brand for Wow Creative.
MOVE UP
Concept and copywriting for a new residential redevelopment, SkyRidge on behalf of Martins Brand House.
​
MONDEGREENS
The most fun I've ever had on set. One of the in-program sponsorship spots made back when Coopers used to do great, brave advertising.
​
A wide range of strategic, concept development and copywriting work for a variety of clients and executions including print, design and digital.
​
BONDI TO GRANGE
A 3-minute video on display as a 5m wide projection for the Wine Discovery Journey telling the coming-of-age story of Australian wine on behalf of Martins Brand House for the National Wine Centre.
​
Cutting through the clutter and dialing up the guilt.
The legendary Glenn Richards and the legendary Coopers Light.
The legendary Jeff Gay and the legendary Coopers Light.
BOUNCE
I wish I had a better quality copy of this. A delightfully simple product demonstration for Monroe Shock Absorbers voiced by the legendary Jack Thompson.
​
PARCEL DROP
Reminding people that charity begins at home with the Red Cross.
​